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New fruit varieties
We have an array of programmes that involve developing customised products based on our elite germplasm and breeding new fruit cultivars with novel consumer-driven attributes.
Our programmes focus on:
- Developing novel varieties of kiwifruit, apples, pears, apricots, peaches, blueberries, raspberries, boysenberries and blackcurrants
- Achieving differentiation for customers in their chosen market sectors
- Specialised fruit attributes such as taste, convenience and health.
Fruit propagation and marketing of our proprietary cultivars is managed through licensees who are global fruit producers and marketers.
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